Type Of Business:
Information technology company
Major Product/SVS:
Technology and software services
Hobbies/Sports:
Spending time with her friends and family; Photography; Running; Traveling
Education Degrees:
Ph.D. in Psychology, University of Illinois (1996)
Number Of Years In Profession:
15
Number Of Years In Current Position:
2
What Does He/She Attribute Success To:
She attributes her success to her love for what she does, hard work and creating a good work-life balance.
Why did you become involved in your profession or industry?:
She became involved in her profession because she has a degree in psychology, and is passionate about people and how things work. She is fascinated by innovation and using sources of information to gain consumer insight. She once studied children and families in an effort to design for them the appropriate products. She is able to use the information she gains from such studies to drive business and help the company gain a competitive advantage.
Extended Bio Profile:
Dr. Alexander is an experienced professional with a deep understanding of consumers' needs and motives, especially in the family entertainment space. She has demonstrated an expertise in the design of end-to-end global consumer insight programs, as well as in synthesizing customer and market data. She is a passionate advocate for excellence in the consumer experience.
Position Responsibilities and Duties:
Working with the interactive entertainment business to drive business results through market and consumer insights
Awards/Honors:
Marketing Excellence Award for Driving Customer-Centric Culture, Microsoft Corporation
Where Will You Be In 5 Years:
In five years, Dr. Alexander hopes to continue working in a leadership role, and explore a corporate or consultative role. She would like to work with a consulting or innovation strategy firm to try something new.