Type Of Business:
Manufacture and design company
Marketing Area:
International
Expertise:
EOD and IED technology
Major Product/SVS:
EOD tools; Water disruptors; Manufacturing; Distribution
Hobbies/Sports:
Reading; Painting; Singing; Walking; Hiking
Education Degrees:
Bachelor of Arts in English, Concordia University
Affiliations Awards:
25-Year Silver Pin, Member, International Association of Bomb Technicians and Investigators; Mountain Choraleers
Place of Birth:
Hertfordshire
Throughout the duration of your career, what was the one highlight that stood out the most?:
The highlight of her career was when, at her late husband's memorial service, she heard from a close friend and business associate that a young bomb technician had stated that her late husband had been responsible, due to his invention of the Neutrex Waterjet disrupter and related items, for saving "many thousands of lives."
Charity:
World Vision; American Breast Cancer Society; Lamoille County Food Cupboard; Waterbury Disaster Relief Fund; Vermont Professional Firefighters Association; Stow Democrats
Number Of Years In Profession:
25
Number Of Years In Current Position:
1
What Does He/She Attribute Success To:
She attributes her success to providing the necessary marketing and business vision to the mechanical genius of her late husband and partner, Josef Elsener; her upbringing by two ethical and principled parents; her own perseverance; many years of very hard work and long hours; and some outstanding mentors, past, present and hopefully, future, many of whom are now friends. In addition, she credits some of her employees and close associates, as well as the clients they serve.
Why did you become involved in your profession or industry?:
She became involved in her profession via her late husband Josef and her own former role as special effects and weaponry suppliers to the Canadian theatre and film industries.
Extended Bio Profile:
As a woman, Ms. Rust-Story recalls that she has faced the glass ceiling in terms of her gender. However, many of her closest associates and colleagues have been amongst her strongest supporters over many years. Most have been men. Some, both within and without the company, have been the mountains she have been forced to climb in running shoes. Within her company today - and she believes the people one chooses as ones employees, are as critical in terms of intellectual property as the product itself - are some outstanding men and women that she is pleased and proud to call her team. But like every business owner, the forging of this team has not been without some major mistakes in terms of the "right fit." She takes full responsibility for choosing wisely...and for choosing unwisely.
Outside of her professional career, she sings opera music for leisure. Through her various activities in the music field and the forming of two musical and singing groups, she looks forward to other singing and musical opportunities.
Position Responsibilities and Duties:
Designing and manufacturing EODs and IEDs
Education Certifications:
Trained Opera Singer (2 Years)
Where Will You Be In 5 Years:
In five years, Ms. Rust-Story hopes to witness the growth of Proparms in sales and market share.