Type Of Business:
Turn-key Capabilities, Visual Communications, Marketing, Photography & Print Firm
Marketing Area:
International
Expertise:
Development and execution of strategies that provide creative solutions that ensure that image and branding campaigns work, which positions clients for success in their individual marketplaces.
Major Product/SVS:
Strategic Planning, Creative Direction, Graphic Design, Photography, Digital & Offset Printing
Hobbies/Sports:
Photography; Painting; Antiquing; Rescuing animals
Education Degrees:
Coursework in Sign and Design, Andrews University
Affiliations Awards:
Advertising Federation
Industry:
Marketing & Advertising
Date of Distinction:
1/3/2012
What do you feel separates you from the rest of the professionals in your industry?:
She always does what's best for her client; her work always works. She does the research and customizes the job to her client.
What has been the most outstanding thing you have done thus far in your career?:
Her overall success in the industry, being able to hold true to her standards.
Charity:
The Humane Society of the United States; Greenpeace; National Parks
Number Of Years In Profession:
30
What Does He/She Attribute Success To:
She attributes her success to hard work, relationship-building skills, and taking ownership of all that she does.
Why did you become involved in your profession or industry?:
She became involved in her profession because while in college, she worked with Walt Disney, where perfection is the standard, and executed at the highest level. Working with Disney inspired her to reach for perfection and maintain the highest standards in her own work.
Extended Bio Profile:
Ms. Fisher is a print production specialist, and she has worked with numerous printers throughout her career. TrueBlue has won more than 466 design awards from local, regional, national and international design competitions.
Position Responsibilities and Duties:
Meeting with clients to discuss goals and objectives for projects; Marketing research of client's competitors, consumers and marketplace; Developing of strategic plans; Designing branding campaigns for client projects; Directing of design team, illustrators and photographers; Managing visualization and attainment of props for tabletop photography; Directing photo sessions of all table-top photography
Awards/Honors:
VIP Woman of the Year, National Association of Professional Women; Professional of the Year, Strathmore Who's Who; Feature; Creative Project Work Published in Various Design Annuals
Where Will You Be In 5 Years:
In five years, Ms. Fisher hopes to have a retail division of TrueBlue developed, which will sell a variety of custom designed gift items.