Type Of Business:
Online marketing agency
Marketing Area:
Health Care Industry
Expertise:
Online marketing assessment, online marketing project management, competitor intelligence and analysis, SEO search engine optimization, paid search, hyperlink strategies, content creation and management, marketing research and video production.
Major Product/SVS:
Online marketing assessments
Intranet assessments
Online marketing
Keyword research
Analytics support services
Web site usability testing
Benchmarking
Gap analysis
Competitor analysis
SWOT analysis
Favorite Business Publication:
Google Alerts
Hobbies/Sports:
Sport flying | Fitness | Hiking
Education Degrees:
Internet Marketing Master of Science, Full Sail University (2011); MBA Health Care Management, Regis University (2004); Bachelor's Degree in Business/Marketing, Kent State University (1999)
Affiliations Awards:
The Academy of Business Strategy,
Knights of Columbus
Throughout the duration of your career, what was the one highlight that stood out the most?:
Co-opting media buying efforts for Internet entrepreneurs across Ohio, Indiana, Kentucky and Michigan.
Charity:
Knights of Columbus
Number Of Years In Profession:
4
Number Of Years In Current Position:
1
What Does He/She Attribute Success To:
Michael attributes his success to his formal education, and his understanding of the entire sales process
Why did you become involved in your profession or industry?:
With a Bachelors of Science in Marketing from Kent State University, an MBA in Health Care Management from Regis University, and the Internet Marketing Masters degree in Science from Full Sail University Michael is well suited to plan, manage and implement online marketing programs for those working in the health care industry.
Position Responsibilities and Duties:
Day to day operations
Education Certifications:
Global Partner & Certified Business Specialist,
Staff Executive,
Awards/Honors:
Golden Key National Honour Society at Kent State University
Where Will You Be In 5 Years:
My goal is to manage $2 million, per year, in online ad spend and marketing within two years.