Serena Chew

Serena Chew
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Serena Chew's Biography

Type Of Business:
Cause marketing company
Marketing Area:
National
Expertise:
User interface design
Major Product/SVS:
Cause marketing
Hobbies/Sports:
Food; Wine; Snowboarding in Colorado
Education Degrees:
Bachelor of Arts in Graphic Design, The University of Vermont (1993)
Charity:
Breast Cancer Research Foundation; Reach Out and Read; Various Organizations
Number Of Years In Profession:
15
Number Of Years In Current Position:
6
What Does He/She Attribute Success To:
She attributes her success to the high caliber of customer service, attention to detail, servicing high level brands, and making the most of fundraising opportunities.
Why did you become involved in your profession or industry?:
She became involved in her profession because she saw there was a marketing need for fundraising for different charities that needed a new online channel to reach more supporters.
Extended Bio Profile:
Ms. Chew is a co-founding partner of Charitybuzz, a leader in cause marketing, which aligns nonprofits with international brands and celebrity icons to raise funds through innovative online auctions. Ms. Chew is also co-founding partner of Igicom, a web consulting company. Charitybuzz is an integral fundraising partner for more than 1,000 nonprofit organizations worldwide.
Position Responsibilities and Duties:
Overseeing the direction of the website; Branding for the nonprofit organizations charitybuzz works with like Breast Cancer Research Foundation, Ralph Lauren Polo, Oceana, etc.; Handling the creative direction and design vision for charitybuzz.com; Leading the design team in branding and auction experiences for nonprofit organizations at live events and social media; Aligning nonprofits with international brands and celebrity icons to raise funds through innovative online auctions
Where Will You Be In 5 Years:
In five years, Ms. Chew hopes to take the company global, reaching Europe and Asia, and parts of the Middle East. She also hopes to branch out into different offices.
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