Expertise:
Turning marketing and customer behavior data into actionable information for leveraging marketing decisions
Major Product/SVS:
Traditional, online, and digital advertising; Social media strategies and planning; Media planning and buying; Branded content
Education Degrees:
Master's Degree in Economics, Buffalo University (1977); Bachelor's Degree in Economics, Buffalo University (1975)
Affiliations Awards:
American Statistical Association
Number Of Years In Profession:
31
Number Of Years In Current Position:
2
What Does He/She Attribute Success To:
He attributes his success to his hard work and perseverance.
Why did you become involved in your profession or industry?:
He became involved in his profession after switching his college major from chemistry to economics.
Extended Bio Profile:
Mr. Holmquist did economic analysis for NYNEX, now Verizon, then moved into regulatory analysis, and then into market research and data analysis. He is a seasoned analytics professional with a successful track record in developing and managing advanced analytics projects using multivariate statistical methods in advertising research and media mix modeling, as well as more than 25 years of experience in data mining for marketing purposes.
Position Responsibilities and Duties:
Performing advertising analysis for clients through cutting-edge and traditional methods; Directing analyses; Directing junior personnel; Overseeing direction at external vendors
Where Will You Be In 5 Years:
In five years, Mr. Holmquist hopes to become a vice president or director at his current company or another firm.