Expertise:
Strategic marketing; Business development; Written communications
Major Product/SVS:
Integrated marketing services
Hobbies/Sports:
Spending time with her family; Breeding horses
Education Degrees:
Master's Degree in Agricultural Communication, University of Missouri (1979)
Affiliations Awards:
National Agri-Marketing Association; American Agriculture Editors' Association
Industry:
Marketing & Communications
Charity:
Lyric Opera of Kansas City; American Quarter Horse Association
Number Of Years In Profession:
36
Number Of Years In Current Position:
26
What Does He/She Attribute Success To:
She attributes her success to her perseverance, reliability and ability to build trust in others.
Why did you become involved in your profession or industry?:
She became involved in her profession through her extensive educational background and work history.
Extended Bio Profile:
Ms. Duff joined The Duff Company as co-owner and director of client services in 1987. During the past 25 years, she has directed the business operations and led the marketing and communications efforts for more than 50 clients.
Position Responsibilities and Duties:
Coordinating with upper management personnel; Developing marketing strategies for the clients; Supervising the client services staff; Directing the strategic facility retreats
Where Will You Be In 5 Years:
In five years, Ms. Duff hopes to help her company achieve new levels of exposure by developing its branding operations and expanding its overall capabilities.