Type Of Business:
Architectural visualization company
Expertise:
Creative briefing; Storytelling; Marketing strategies; Business identity and branding; Architectural visualization; Verified planning imagery
Major Product/SVS:
3-D animation and rendering; Architectural design
Favorite Business Publication:
Estate Gazette; Property Week; Marketing Week; 3d World; Building Design; Construction
Hobbies/Sports:
Hosting dinner parties; Camping; Skiing; Sailing; Gospel choir; Ceroc dancing; Theatre; Spending time with her children and family; Architecture; Business and marketing strategy; Developing a vehicle to deliver relevant and timely education to midwives, duolas and mothers around the globe
Education Degrees:
Bachelor of Arts in Hotel Management, London South Bank University
Affiliations Awards:
The Chartered Institute of Marketing; RIBA
Throughout the duration of your career, what was the one highlight that stood out the most?:
The highlight of her career was having produced the bid imagery for London 2012 in Trafalgar Square when they announced London won the bid.
Charity:
Property Does Strictly, Annual dance event to raise money for LandAid; UK Property Industry charity for young disadvantaged youth
Number Of Years In Profession:
12
Number Of Years In Current Position:
2
What Does He/She Attribute Success To:
She attributes her success to hard work and desire to make a difference.
Why did you become involved in your profession or industry?:
She became involved in her profession because her partner was a visualizer and she tried to find him contract business. She took a week off from work to find architects, and realized that there was a gap in market; she decided to start her own company.
Extended Bio Profile:
Since founding the company in 1999, Janine has led Designhive to sustained success and growth across an incredible array of domestic and international projects. A love of architecture is very much in the blood as she is a direct descendent of Jean Tijou, the 17th Century architectural artist famously commissioned by Sir Christopher Wren to create the ‘Tijou gates’ at St Paul’s Cathedral. Further evidence of his surviving works can still be seen at Hampton Court and also at the great country house estates of Chatsworth, Burghley and Neston.
A former Surrey Entrepreneur of the Year, Janine is passionate about helping clients communicate their visions and designs and utilises her extensive experience in marketing to articulate client briefs and work out the most effective way to help tell their story. Prior to founding Designhive she worked as a marketing consultant providing specialist advice to senior teams within blue chip client organisations including BT, Coca-Cola Enterprises, Arthur Guinness, Hewlett Packard and Mansell Construction.
Janine also conceived and wrote the highly successful RIBA-accredited CPD 'The Verifiable Planning Process' which she has presented to over 100 companies in the six years since its inception and she continues to present to various London Boroughs to promote industry standard best practice. More recently she has written a follow-up CPD entitled “Creative Briefing & Storytelling - The Power of 3D CGI, animation and film”. She welcomes opportunities to speak on the subject of effective visual communication and is a keynote speaker at various industry events including RUDI and Modelling World 2011, Urban Design Group, to Reading University architecture and engineering master's students and Imagina, the European 3D simulation and visualisation event.
Position Responsibilities and Duties:
Running the business; Obtaining new business; Helping clients tell their stories through CGI animation and film; Helping clients win planning permission or market their development; Engaging in public consultation
Education Certifications:
CIM Marketing Certificate
Awards/Honors:
Nominee, 3D European Award, Imagina; Industry Best Design and Communication; Nominee, Surrey Entrepreneur of the Year
Where Will You Be In 5 Years:
In five years, Ms. Tijou hopes to continue experiencing growth in both Designhive and her newly acquired joint venture business, Sightline (video & multimedia experts).