Type Of Business:
Marketing and training company
Expertise:
Communications; Advertising; Direct marketing; Branding; Personality profile training for leaders, including teams and individuals; Executive coaching
Major Product/SVS:
Marketing and communications services; Training; Executive coaching
Hobbies/Sports:
Diving; Reading; Football; Snorkeling
Education Degrees:
Pursuing Master's Degree in Coaching and Behaviour Change, Henley Business School, University of Reading; Honors Bachelor of Arts in English Literature, University of Exeter
Charity:
Local Children's Charities; NSPCC; Alzheimer's Society, UK; Help for Heroes; Multiple Sclerosis Society, UK
Number Of Years In Profession:
23
Number Of Years In Current Position:
1
What Does He/She Attribute Success To:
She attributes her success to her level of knowledge, award-winning work for major communication companies and being a managing director of an agency at 31 years of age.
Why did you become involved in your profession or industry?:
She became involved in her profession because of her 16 years of experience in psychology communications.
Position Responsibilities and Duties:
Handling personal and executive coaching; Assisting in the use of psychology to train individuals to perform to their maximum; Creating the branding and strategy in marketing communications for clients
Education Certifications:
Licensed Practitioner, Insights Discovery Personality Profiling
Where Will You Be In 5 Years:
In five years, Ms. Larter intends to expand the three divisions of her company, using more psychology in marketing in all areas, including training and executive coaching.