Ms. Elma Johnson

Elma Johnson
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Ms. Elma Johnson's Biography

Type Of Business:
Sole proprietorship
Marketing Area:
Regional
Expertise:
Tours of Shetland, Scotland, with a focus on landscapes and background on the history, the people and folklore
Major Product/SVS:
Island tours
Hobbies/Sports:
Cooking; Storytelling
Number Of Years In Profession:
32
Number Of Years In Current Position:
32
What Does He/She Attribute Success To:
She attributes her success to her love for Shetland and desire to share her knowledge and stories with tourists.
Why did you become involved in your profession or industry?:
She became involved in her profession because she grew up on the island and is well-versed and knowledgeable on the history and folklore of the island.
Extended Bio Profile:
Ms. Johnson is a self-taught guide on all of the history of Shetland. She is one of Shetland's premiere guides and storytellers and leads tours to all places of interest, including some of Shetland's lesser-known attractions. She also takes groups to the most glorious views, the finest places for food and drink, the best shops to buy Shetland knitwear, jewelry, and produce, and the most comfortable inns and hotels. She offers invited visitors into her Bigton home a delicious, traditional Shetland meal, which includes heather and seaweed-fed lamb (much prized in top Turin restaurants), locally grown potatoes and vegetables, followed by the most heavenly ice cream and rhubarb. Following this, the evening continues with hospitality, storytelling, fiddle music and natural wonders combined to make "In Aboot Da Night" a memorable experience.
Position Responsibilities and Duties:
Operating island trails; Offering tours, including the history of Shetland, to individuals and groups
Awards/Honors:
Finalist, Scottish Thistle Award
Where Will You Be In 5 Years:
In five years, Ms. Johnson hopes to continue to teach and entertain tourists with her stories.
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