Type Of Business:
Integrated media and merchandise company
Major Product/SVS:
Integrated media and merchandise; Hand-selected products including culinary, tabletop, food, fashion and art products
Education Degrees:
Associate Degree in Fashion Design, Regent's American College, London
Charity:
Action Against Hunger; Slow Food USA
Number Of Years In Profession:
31
Number Of Years In Current Position:
2
What Does He/She Attribute Success To:
She attributes her success to the countries she has lived in, her culture, travels and being able to adapt to any situation.
Why did you become involved in your profession or industry?:
She became involved in her profession because of her wealth of experience in art, fashion, and food, which enabled her to establish this unique new online shop.
Extended Bio Profile:
Ms. Lobato is an entrepreneur, art director and fashion designer. Her integrated media and merchandise company specializes in tabletop products, kitchenware, cooking, food and entertaining. She has produced award-winning television commercials for well-known brands including Visa, Tommy Hilfiger, Hershey’s, and Diet Pepsi; television programs on top-rated networks such as Univision, Telemundo, and USA Network; music videos featuring award-winning artists for MTV, Billboard, and Grammy Awards; plus special events such as the opening of the Olympics in Barcelona.
From the entrepreneurial side, Ms. Lobato, has launched several new ventures. They include: fashion boutique Lola Lobato, the pilot program “Turismo Culinario,” and the creation and management of the online magazine elmundodelola.com. Presently, she is art directing TV commercials, writing a book, and blogging at www.lolalobato.com and www.elmundodelola.com. In fact, Ms. Lobato's blogs are an interactive extension to her new online shop “where food meets the imagination and celebration.”
Where Will You Be In 5 Years:
In five years, Ms. Lobato hopes to write a book, print the online magazine and create her own line of products.