Type Of Business:
Spanish television network
Marketing Area:
International (Latam, EMEA)
Expertise:
- Global & Domestic Marketing & Business Development
- Integrated Marketing Campaigns in Traditional, Alternative & New Media
- Managed Multi-Brand Portfolios (Brand Management, Visual Merchandising, Public Relations, Publicity, Creative Services, Advertising, Events & Merchandising)
- Profitability growth
- Establishment of Partnerships, Alliances & Sponsorships
- CRM & Loyal Schemes Definition
Major Product/SVS:
Spanish entertainment content
Favorite Business Publication:
Ad Age
Business 2.0.
Variety
The Hollywood Reporter
Hobbies/Sports:
Movies; Travel; Dance
Education Degrees:
Master's Degree in Business Administration, Instituto de Empresa (1997); Bachelor's Degree in Communications, Universidad Complutense de Madrid (1991)
Affiliations Awards:
Instituto de Empresa Women in Business Association
Place of Birth:
Madrid, Spain
Work History:
- Telemundo International, Miami, FL - VP of Marketing & Promotions
- M2M Consultancy, Madrid – Director M2M Lab
- Springfield (Cortefiel Group) - Head of Marketing & Communications
- MTV Networks (MTV, Nickelodeon, Paramount Comedy), Madrid – Head of Marketing
- Publicis Dialog, Madrid – New Business Director
- AT Kearney/marchFIRST, Madrid – Brand Building & Marketing Communications Director
- Big Mouth, San Francisco, CA - Account Manager for Excite@Home, SF Bay Guardian, Alt. Weekly Newspapers, Cook Express.
- The Bravo Group (Young & Rubicam), San Francisco, CA - Account Manager for BofA, Mattel & Department. Of Health Services.
- Universal Music Group, Madrid - International Marketing Executive for MCA, Geffen & GRP divisions.
Career Achievements:
- maximized coverage achieving ROI, introducing breakthrough strategies and positioning companies to become leaders in their industries.
- managed and drove change, including contributing to million dollar sales by creating and executing innovative marketing campaigns, strengthening company management structure and slashing department costs
Throughout the duration of your career, what was the one highlight that stood out the most?:
Spearheaded the I Love Laura MTV campaign that won more than 45 international & local advertising awards (for creative & efficiency), became a social phenomenon, spread to Italy and South America, obtained more than 3.5MM impacts in conventional mediums, more than 2MM web visits and more than 500K Google references in just 2 weeks. MTV tripled TV share and ranked leader for the 1st time since launch.
Charity:
Centro Hispano Colombiano
Number Of Years In Profession:
18
Number Of Years In Current Position:
2
What Does He/She Attribute Success To:
She attributes her success to her love for her field and her extensive background in all aspects of marketing and communications, from vendor to agency to client consultation, with experience in both traditional and new media strategies in various industries and countries.
Why did you become involved in your profession or industry?:
She became involved in her profession through her interest in strategic communications.
Position Responsibilities and Duties:
Provide leadership and coordination of all company international marketing, communications and talent function. Develop and implement marketing strategies, evaluate market conditions and recommend policy changes to encourage maximum sales activity in more than 150 countries. Monitor and analyze marketing activity against goals. Work on all creative materials including on-air, print, new media, tradeshows, PR, media planning, and strategic planning
Awards/Honors:
-Top 5 European Online Campaigns Eyeblaster Award.
EFI: Grand Prix & Gold Awards.
-EL OJO IBEROAMERICANO: Gold Awards in viral marketing & interactive categories. Silver Award in TV category. Silver Innovative Award in Media Mix category. Bronze Award in Print category.
-EL SOL: Platinum Award (first time achieved). Gold Awards in TV & Internet categories. Bronze Award in Print category. Interactive Advertising Bureau Award for best advertising.
-FIAP: Gold Award in the Print category.
-LAUS: 2 Grand Laus Awards in the Broadcast and Interactive categories.
-SPANISH ADVERTISING ASSOCIATION: Breakout Campaign of the Year Award.
-LEMON POP NATIONAL VIDEOCLIPS AWARDS: Audience Award.
BUSINESS 2.0.: Best Spanish Website Award. Top 15 European Website Award. Best Interactive Agency Award.
-EXPANSION: 100 Best Ideas Award.
Where Will You Be In 5 Years:
In five years, Ms. Recasens intends to obtain additional marketing and advertising responsibilities.