Salome Ramseier

Government organization

International

Communications Management; Public Affairs; Media Relations; Internal Relations; Public Relations; Public Diplomacy; Ghostwriting; Crisis Management and Communications; Change Management; HR Management; Strategic Analysis and Planning;

Public diplomacy
Medie Relations
Public Relations
Public Affairs

Sports: Taekwondo, Boxing, Running, Pilates; Cooking; Reading; Fostering Friendships

MBA, University of Bern, Switzerland
Post Graduate Diploma in PR-Consulting and Management

Public Relations Society of America;
AFP;
Capital Communicators Group;
Public Relations Global Network;

Public Relations Association of Switzerland;
Public Affairs Association of Switzerland;
Fundrasing Association of Switzerland;

Bern, Switzerland

Highly goal oriented and experienced in different cultural contexts, with a keen focus on strategic, organizational, cultural and psychological aspects of communications. Experienced in general management, crisis and change situations.

Embassy of Switzerland in the United States of America
Deputy Head Communications and Cultural Affairs; October 2010 to present
Media contact for US media (including editing press releases, media advisories, organizing press conferences and bilateral meetings). Developing communications strategies and assisting the Embassy in all issues pertaining to public relations and public affairs. Responsible for editing the Embassy’s newsletter and texts of various nature. The position includes representing the Embassy at various events.

Furrer.Hugi&Partner AG, Agency for Public Affairs and Public Relations
Managing Partner; January 2008 to October 2010
Co-owner and member of the Board of an agency that specializes in consulting companies, associations and other non-profit-organizations in public affairs and public relations. Responsible for mandates involving acute situation / problem analyses and solution development, in addition to longer term strategic planning and strategy implementation design (public awareness / public opinion of client organizations, lobbying in parliament, media alerts and conferences, events, ghost-writing etc.).
The Graubard Group, NY; Internship
Public Relations Consultant; October to December 2007
I assisted The Graubard Group on several mandates in PR.
BKW FMB Energie AG - The second largest public Electrical Company, based in Bern, Switzerland (owns and runs power plants and grid, 2’000 employees, subsidiaries in Italy and Germany);
Head of Corporate Communications; July 2003 to September 2007
Rebuilt a new Corporate Communications department after a major restructuring process. Responsible for corporate communications strategy and measures (e.g. annual report (non-financial matters) and annual meeting for shareholders, PR-programs to promote new power plants, PR-programs for public schools, internal communication measures, reputation analysis for company and brand), corporate brand strategy, communication planning, controlling and reporting to Executive Board.
BKW FMB Energie AG;
Personal Executive to the President of the Executive Board; January 2000 to June 2003
Writing of speeches and board meeting presentations and papers; consulting with head media relations on media conferences (speeches, nasty questions), member of the corporate strategy project team. Additional achievements: Developing new mission statement for the company, set-up of corporate child day care services, set-up of corporate art-collection.
BKW FMB Energie AG
Human Resources Manager for business unit (1,000 employees); October 1998 to December 2000
Responsible for recruiting/development and retirement matters of staff. Member of project teams for different restructuring and merger programs (including lay-offs).
City of Rüfenacht, Berne
School Teacher 5th and 6th grade; July 1989 to June 1993
Full-time teacher for class of 22 students (11 and 12 years old).

First Woman to be in Upper Management in BKW Energie AG, Switzerland

When she was able to communicate in a way that would preserve the organizations reputation.

Member of the Fundraising Committee of "Schweizer Tafel" (www.schweizertafel.ch) - compares to City Harvest in the U.S.;
PR for Swiss silk association;
Lions Clubs International, Switzerland;

Miriams Kitchen, Washington, D.C.;

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She attributes her success to her skill set and personality. She is very dedicated to what she does, sets high goals for herself and is a natural born relationships person. She has a great network as well in the U.S. as in Switzerland and other European countries. Knowing the right people and benefitting from great mentorship was very important for her success.

She was drawn to communications and relationships from the beginning of her career. She felt that she could contribute to an organizations success by communicating to it's stakeholders.

Embassy of Switzerland in the U.S.:Deputy Head Communications and Cultural Affairs; Oct 2010 to present: Media communications(editing press releases, media advisories, organizing press conferences and bilateral meetings, media analysis and reporting; crisis communication). Developing communications strategies and assisting the Embassy in all issues pertaining to PR and public affairs. Editor in Chief of the Embassy’s newsletter and texts of various nature. The position includes representing the Embassy at various events. //// Furrer.Hugi&Partner AG, Agency for Public Affairs and Public Relations: Managing Partner; January 2008 to October 2010; Co-owner and member of the Board of an agency that specializes in consulting companies, associations and other non-profit-organizations in public affairs and public relations. Responsible for mandates involving acute situation / problem analyses and solution development, in addition to longer term strategic planning and strategy implementation design (public awareness / public opinion of client organizations, lobbying in parliament, media alerts and conferences, events, ghost-writing etc.). //// The Graubard Group, NY: Internship; Public Relations Consultant; October to December 2007; I assisted The Graubard Group on several mandates in PR. //// BKW FMB Energie AG - second largest public listed electrical company, based in Bern, Switzerland (owns and runs power plants, grid; 2,400 employees, subsidiaries in Italy+Germany);
Head of Corporate Communications; July 2003 to Sept 2007
Rebuilt a new Corporate Communications department after a major restructuring process. Responsible for corporate communications strategy and measures (e.g. annual report (non-financial matters) and annual meeting for shareholders, PR-programs to promote new power plants, PR-programs for public schools, internal communication measures, reputation analysis for company and brand), corporate brand strategy, communication planning, controlling and reporting to Executive Board.//// BKW FMB Energie AG: Assistant to the President of the Executive Board; Jan 2000 to June 2003; Writing of speeches and board meeting presentations and papers; consulting with head media relations on media conferences (speeches, nasty questions), member of corporate strategy project team. Additional achievements: Developing new mission statement for the company, set-up of corporate child day care services, set-up of corporate art-collection.//// Before: HR-Manager at BK

Handling all communications and media matters of the Embassy; media relations U.S. and Swiss Correspondents in the U.S.; Editing press releases; Organizing press conferences, Editor in Chief of Embassy Newsletter; Leading the Embassy Adoption Program, which reaches out to DC public schools; Conducting student briefings and guest lectures at U.S. Universities; Organizing events at the Ambassadors Residence; Representing the Embassy in comitees and groups (e.g. Francophonie Festival of D.C.: President of the Communications Committee)

Licentiata Rerum Politicarum, Universitats Bernensis
Eidg. Dipl. PR-Beraterin

In five years, Ms. Ramseier intends to have greater responsibility on a Organizations Board. She would like to lead a team (or teams) of her own.