Type Of Business:
Health management platform
Expertise:
High-tech business to business marketing and business to consumer marketing
Major Product/SVS:
Health care information technology services
Favorite Business Publication:
Fast Company
Hobbies/Sports:
Running; Cycling; Swimming; Triathlon; Skiing
Education Degrees:
MBA, Technology Management, University of Phoenix, Inc. (1997); Bachelor of Arts in Psychology, University of Colorado (1988)
Affiliations Awards:
Corporate Advisory Council, Colorado Business Marketing Association; Colorado Companies to Watch; Former Member, Colorado Entrepreneurial Hothouse Initiative; Former President, Rockies Venture Club Association; Former Chapter President, Forum for Women Entrepreneurs; Former Mentor and Judge, University of Colorado Graduate School Business Plan Competition
Industry:
Marketing & Advertising
Date of Distinction:
10/27/2011
What do you feel separates you from the rest of the professionals in your industry?:
She separates herself with her willingness to continually learn and develop innovating marketing strategies. She is experimental by nature.
How would you like to be remembered by your peers?:
She would like to be remembered as an innovator and someone with whom others enjoys working.
If you could solve one problem in the world today, what would it be?:
She would like to solve the increasingly serious problem of obesity in this country.
Expanded Biography:
Ms. Rosengren is an avid believer that startups can change the world. She has been involved in several organizations that have helped catapult companies to growth.
Ms. Rosengren is currently responsible for all marketing activity, including branding, thought leadership, promotions, and public relations for Audax Health. She brings more than 20 years of technology marketing experience to the position, including seven years in health care marketing. No stranger to the corporate world, she joined Audax Health from The TriZetto Group, where as assistant vice president of solutions and segment marketing, she was responsible for the marketing activities for the products and services that brought in $400M in annual revenue.
She is an expert in launching and driving demand for high-tech solutions. She has managed product lines in both business-to-business and business-to-consumer models across hardware and software technology, including health care, CRM, search, services, GIS, CAD, storage and telecom.
Audax Health has applied social networking and gaming models to traditional health care to give consumers the ability and motivation to take control of their health.
Charity:
Former President and Member, Rockies Venture Club; Former President and Member, Forum for Women Entrepreneurs
Number Of Years In Profession:
23
Number Of Years In Current Position:
1
What Does He/She Attribute Success To:
She attributes her success to years of hard work, good fortune and always being open to innovative ideas. She is an avid reader and a quick learner.
Why did you become involved in your profession or industry?:
She became involved in her profession by learning about and becoming highly interested in marketing in while high school. After she finished college, she still wanted to work in marketing, so she started her career as a writer and moved through the ranks of the marketing industry.
Extended Bio Profile:
Ms. Rosengren is an avid believer that startups can change the world. She has been involved in several organizations that have helped catapult companies to growth.
Ms. Rosengren is currently responsible for all marketing activity, including branding, thought leadership, promotions, and public relations for Audax Health. She brings more than 20 years of technology marketing experience to the position, including seven years in health care marketing. No stranger to the corporate world, she joined Audax Health from The TriZetto Group, where as assistant vice president of solutions and segment marketing, she was responsible for the marketing activities for the products and services that brought in $400M in annual revenue.
She is an expert in launching and driving demand for high-tech solutions. She has managed product lines in both business-to-business and business-to-consumer models across hardware and software technology, including health care, CRM, search, services, GIS, CAD, storage and telecom.
Audax Health has applied social networking and gaming models to traditional health care to give consumers the ability and motivation to take control of their health.
Position Responsibilities and Duties:
Managing the strategy and execution of all marketing activities, including corporate branding, trade show and event appearances, lead generation, social media marketing, public relations, analyst relations and product launches
Awards/Honors:
Winner of Business Plan Competition, Massachusetts Institute of Technology (1990)
Where Will You Be In 5 Years:
In five years, Ms. Rosengren would like to be a chief marketing officer of a $100 million to $500 million company.