Major Product/SVS:
Ergonomic back support products; Gopher-Pro tools; Meditation semiprecious gemstones; Shower message boards
Education Degrees:
Bachelor's Degree in Italian Literature and Art History, University of Padova
Number Of Years In Profession:
4
Number Of Years In Current Position:
4
What Does He/She Attribute Success To:
She attributes her success to setting goals, being persistent and enthusiastic, and remaining passionate about what she is selling.
Why did you become involved in your profession or industry?:
She became involved in her profession because she has always had a creative side, and she enjoyed inventing products. She worked in advertising for 30-plus years and wanted to follow up on her dream to create products.
Position Responsibilities and Duties:
Managing the company; Manufacturing products; Making sales and marketing cards; Designing products and packaging; Handling the website, client-vendor relations, and the financial end of the business
Where Will You Be In 5 Years:
In five years, Ms. Laner hopes to expand her company and hire competent employees to help run it.