Type Of Business:
1) Health and wellness company 2) Cryotherapy equipment sales
Expertise:
Operations and project management
Major Product/SVS:
1) Cryotherapy treatments 2) Sale and lease of cryosaunas and cryotreatment products
Hobbies/Sports:
Fitness; Yoga; Hiking; Walking; Dancing; Reading; Eastern philosophies
Education Degrees:
Master of Business Administration, University of Ottawa
Affiliations Awards:
Los Gatos Chamber of Commerce; Latvian American Business Association of California; International Guild of Quality Professionals
Number Of Years In Profession:
21
Number Of Years In Current Position:
2
What Does He/She Attribute Success To:
She attributes her success to her love for challenges and new projects, as well as hard work.
Why did you become involved in your profession or industry?:
She became involved in her profession because of her personal experience using cryotherapy. Her friends proposed that she pursue the field in the United States following her relocation from Latvia.
Extended Bio Profile:
Ms. Truksane previously held top management positions in Latvia for nearly 20 years and represented her company, then country, in several international organizations.
Position Responsibilities and Duties:
1) Providing cryosauna treatments to athletes, fitness-minded people, and others who need relief from pain; Developing the business; Contacting potential clients; Advising on pain management; Demonstrating procedures; Targeting sports teams, fitness clubs and medical spas 2) Selling cryogenic equipment to fitness centers and spas; Developing the business; Handling inquiries; Preparing proposals; Drafting contracts; Contacting potential clients; Advising on pain management; Demonstrating procedures; Targeting sports teams, fitness clubs and medical spas
Where Will You Be In 5 Years:
In five years, Ms. Truksane hopes to establish the new business, ensure it is working well and bring in new products.