Expertise:
Color and space design; New construction projects
Hobbies/Sports:
Spending time with her family and their dogs
Education Degrees:
Bachelor's Degree in Interior Design, The University of Adelaide (1974); Bachelor of Arts, Liberal Arts (1971)
Affiliations Awards:
Professional Design Advisory Board, Benjamin Moore & Co; Painting and Decorating Services Program, Benjamin Moore & Co; CPP
Charity:
Dog Foster, Boxer Rescue Canada; Design Services, Various Charitable Organizations
Number Of Years In Profession:
20
Number Of Years In Current Position:
18
What Does He/She Attribute Success To:
She attributes her success to her knowledge of consumer psychology. She always listens to her customers, allows them to explore various options, and lets them take partial ownership of the design process so that they feel more connected to the end results of her services.
Why did you become involved in your profession or industry?:
She became involved in her profession after working as a legal assistant. She felt the urge to work in a more creative field.
Position Responsibilities and Duties:
Overseeing the company's day-to-day operations; Working with local vendors; Mentoring design students; Providing interior design and decorating services for new constructions; Putting together design teams; Coordinating with kitchen and bath specialists and lighting experts; Interfacing with architects and independent contractors; Attending design courses
Education Certifications:
Certified Interior Designer and Color Expert
Awards/Honors:
Royal City Building Award for Renovation (2004)
Where Will You Be In 5 Years:
In five years, Ms. Fraser plans to continue mentoring young designers; she enjoys working with young people because they tend to be more creative and think outside the box. She would like to take on more of a managerial role within her company and leave the design work to others.