Keith Aldridge

Keith Aldridge
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Keith Aldridge's Biography

Type Of Business:
Musical Instruments
Marketing Area:
National
Expertise:
Leadership, organization and interpersonal communication skills in regard to merchandising and marketing
Major Product/SVS:
Ready-to-serve meals; Hot foods including pizza, roasted chicken, soup and fresh bread; Made-to-order sandwiches; Produce; Meats; Frozen and dry goods; Assorted wine, beer and liquor
Hobbies/Sports:
Traveling; Hiking; Cooking; Wine
Education Degrees:
Bachelor of Business Administration in Marketing and Finance, Western Michigan University (1981)
Affiliations Awards:
Desert Botanical Garden (2010-Present); Sustaining Patron, Heard Musuem (2005-Present); Board of Directors, GMDC (2004-2006)
Throughout the duration of your career, what was the one highlight that stood out the most?:
The highlights of his career include accepting numerous special assignments from executive management while still maintaining his current position.
Charity:
Mentor, Circle of Hope, The Trevor Project (2008-Present)
Number Of Years In Profession:
26
Number Of Years In Current Position:
4
What Does He/She Attribute Success To:
Mr. Aldridge attributes his success to embracing new challenges and listening to others, as well as his flexibility and adaptability.
Why did you become involved in your profession or industry?:
He became involved in his profession after learning and enjoying his part-time job in the grocery and retail industry while in college; he was eventually offered a permanent position and has since held numerous positions in marketing and merchandising.
Extended Bio Profile:
Mr. Aldridge completed a Personnel Decisions International Corporation course in May 2006.
Position Responsibilities and Duties:
Setting financial goals and objectives on an annual basis; Monitoring weekly and monthly goals; Handling strategic planning, merchandising, marketing and financial performance; Interacting with the corporate office as well as the stores
Awards/Honors:
National Confectionery Sales Association Hall of Fame (1994)
Where Will You Be In 5 Years:
In five years, Mr. Aldridge hopes to hold a leadership role that allows him to have a more direct impact by utilizing his knowledge and creativity.
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