Type Of Business:
Public relations and marketing business
Marketing Area:
Local; National
Expertise:
Public Relations, Media Relations, Social Media, Marketing, Branding, AdWords Campaign Development and Management, Holistic Campaign Development utilizing Search Engine Optimization (SEO)
Major Product/SVS:
Public relations; Marketing
Favorite Business Publication:
Harvard Review, Wired, Fortune, Inc., The Wall Street Journal
Hobbies/Sports:
Old movies, Reading, Bicycling, Traveling, Fashion, Cooking, Entertaining, Writing
Education Degrees:
Master of Arts in English Education, Arizona State University (2009); Bachelor of Arts in English Literature, Arizona State University
Affiliations Awards:
Golden Key Honor Society
Central Arizona Writing Project
Member of the Arizona Small Business Association
Throughout the duration of your career, what was the one highlight that stood out the most?:
While I love to see my clients's businesses grow and achieve their goals, the most rewarding moment in my career has been helping a struggling business keep its doors open during this economic downturn.
Knowing that I have played a significant role in keeping a business alive and people employed is my greatest reward yet.
Charity:
House of Refuge Ministries; Goodwill Industries International
Number Of Years In Profession:
7
Number Of Years In Current Position:
4
What Does He/She Attribute Success To:
Working with commitment to personal integrity and an earnest desire to see clients achieve their business goals. Success is due to a strong work ethic and the practice of listening to clients and conducting market research to fully understand their businesses and challenges in the marketplace before developing public relations, social media, and marketing campaigns.
Why did you become involved in your profession or industry?:
I began my career as a journalist and, after several years, moved into the public relations field to assist businesses reach their goals through valuable public relations, social media and marketing practices.
Extended Bio Profile:
Ms. Stevens began her career as a journalist and then moved into the public relations field in pursuit of an equally gratifying challenge in a new profession. She takes a great deal of pride in helping local and national businesses gain the market reputation they deserve. She has worked in public relations and marketing for seven years.
Ms. Steven's husband Al, like her, specializes in public relations, social media marketing, SEO, AdWords, design and marketing.
Each new campaign is researched and strategically planned. She begins by identifying goals and conducting a needs assessment and market research, before entering the planning stage. Once the campaign has been developed and implemented, she follows up with clients each month to review successes, gain valuable feedback, and detail the next steps in the plan.
Professional integrity, responsibility, and responsiveness are at the core of her firm's operation.
Position Responsibilities and Duties:
Helping local and national businesses to improve their branding, exposure, and top-of-mind awareness; Developing and Executing holistic public relations and marketing campaigns that utilize television, print and social media, such as YouTube, Facebook, Twitter, etc. and creative marketing techniques.
Researching businesses and their markets to develop AdWord campaigns and utilize SEO that encourages market saturation.
Education Certifications:
Certification in Communications Project Management with In-House and Out-Sourced Teams - Ithaca College
Awards/Honors:
BA in English Literature, Magna cum Laude
MA in English Education, Summa cum Laude
Where Will You Be In 5 Years:
In five years, Ms. Stevens hopes to triple the size of the business and bring in three to five additional employees.